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Kraft Heinz Away from Home - Menu+ Resources

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Your Recipes for Success

This is the place to be for restaurants operators, owners and chefs who wants to improves their dishes, business and day-to-day operations.

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Stay in the know with the latest tips, trends and techniques on everything from menu creation to staffing.
  1. A person reviewing a menu from Rosie's Coffee, emphasizing menu analysis for financial insights.
    Menu Engineering, Step by Step
  2. A restaurant patio with tables, chairs, and candles, highlighting customer preference for outdoor seating
    Outdoor Seating: Assessing The Viability for You
  3. Illustration of pumpkin substitution examples.
    Cross-Utilization for Fall: Pumpkin
  4. A plate of gourmet ravioli with a red sauce, radishes, walnuts, and microgreens, designed to boost customer traffic
    Seasonal Menu Planning: Why and How

HOTTEST TOPICS

We've done a deep dive into every aspect of foodservice to give you the edge you need. Pick a topic and let's dig in.
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  1. "Marketing Tactics" graphic with social media engagement icons.

  2. "Cost and Pricing" graphic with a box and price tag icon.

  3. "Menu Development" graphic with a menu board icon.

  4. "Food Techniques" graphic with food icons.

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The Restaurant Roundtable

Being successful in the world of restaurants is incredibly hard. But what if it could be easier? The Restaurant Roundtable features four accomplished owners along with special guests where we explore ways to build better businesses, healthier lifestyles and stronger communities.

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A person looks at a chalkboard with coffee-related visuals and handwritten advice for presentations: "be succinct," "clear hierarchy," and "visuals!"
Featured Article

MENU DESIGN: LETS DO THE NUMBERS

Menu Development

While your menu is an act of personal expression, you need to make sure it resonates with your audience. We did the research to see what diners really want from your menu.

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Marketing Tactics

  1. Overhead shot of two people preparing dough on a wooden cutting board in a bright kitchen.
    SOCIAL MEDIA MARKETING: TIPS FOR THE TOP APPS
  2. A woman looking at her phone while sitting at a table with a plate of sausage, eggs, and toast. A glass of red juice is nearby.
    SOCIAL MEDIA MARKETING: GIVE IT A LIKE
  3. Two women collaborating on a laptop in a sunlit cafe.
    STANDOUT ON GOOGLE
  4. Two people sitting at an outdoor restaurant.
    CUSTOMER RETENTION: KEEP THEM COMING BACK
  5. Two chicken sandwiches held in hands against an orange background. Text overlays highlight "market" and "opportunity."
    RESTAURANT ANALYSIS: KNOW WHERE YOU STAND

Cost and Pricing

  1. Flat lay of yellow fruits and vegetables, including lemon, baby corn, golden berries, banana slices, and bell peppers, against a vibrant yellow background.
    RESTAURANT SUBSTITUTIONS: MAKE YOUR FOOD GO FURTHER
  2. A hand holding discarded red bell pepper scraps over a wooden cutting board, with a paper bag nearby.
    WASTE MANAGEMENT: USE EVERYTHING WISELY
  3. An isometric illustration showcasing different outdoor seating arrangements for restaurants, including tables, benches, chairs, plants, and accessible spaces. Focuses on optimizing space and providing accessible seating.
    OUTDOOR SEATING: OPTIMIZING YOUR SPACE
  4. Empty outdoor restaurant tables with candles in the evening, blurred background of street lights and storefronts.
    OUTDOOR SEATING: ASSESSING THE VIABILITY FOR YOU

Menu Development

  1. Two Eggs Benedict with a side of roasted potatoes, drizzled with Hollandaise sauce and garnished with fresh herbs.
    HOW TO EVALUATE TRENDS
  2. A person reviewing a menu from Rosie's Coffee.
    MENU ENGINEERING, STEP BY STEP
  3. A baker is seen holding a tray with what appears to be a thin sheet of chocolate or pastry, before placing it in an oven.
    BOH: STOREROOM ORGANIZATION
  4. Two men in a professional kitchen. One dressed in a black shirt reading a document, while the other wears a chef's uniform.
    MENU PLANNING: TEST BEFORE YOU LAUNCH
  5. A woman sitting at a restaurant table looking at her phone. She is wearing an orange shirt and a patterned headband.
    GUEST EXPERIENCE: HOW TO LEVEL UP

Food Techniques

  1. Image of a whole pumpkin, a halved pumpkin, and a slice, showcasing the vibrant orange flesh and seeds.
    CROSS-UTILIZATION: PUMPKIN
  2. Package of Philadelphia Original Cream Cheese, highlighting its simple ingredients and versatility
    CROSS-UTILIZATION: PHILADELPHIA CREAM CHEESE
  3. Chefs plating a dish with steak, asparagus and sauteed onions in a busy kitchen.
    SPEED SCRATCHING: STILL FRESH. MUCH SIMPLER.
  4. An overhead shot of a table with various Southern dishes, including fried chicken wings, cornbread, whole roasted chicken, and bowls of broth, all set against a yellow background.
    CROSS-UTILIZATION OF INGREDIENTS: USE IT OR LOSE IT
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A Black female chef in a professional kitchen, smiling while holding a rag, overlaid with a large white check mark symbol.

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