“A third of consumers are more willing to try a flavor they are unfamiliar with when paired with a dish they know and love”
“Taste and flavor dominate consumer attribute importance. While other B4U attributes and price are important, consumers will likely always prioritize taste”
Custom Datassential Survey Research | July 2019
Simply add these ingredients to Heinz Ketchup to create your own custom sauce creations
NAME | +1 INGREDIENT | +2 INGREDIENT | DESCRIPTION |
---|---|---|---|
Hickory Honey | Mesquite BBQ Seasoning | Brown Suga | A signature BBQ Sauce-like topping that pairs well with chicken tenders or onion rings |
Spicy Mexican | Tapatio Hot Sauce | Add a spicy kick with Tapatio’s well-balanced blend of red chiles, garlic, and spices | |
Sriracha Lime | Lime Juice | Sriracha | A bold flavor best fit as a burger topping or tater tot dip |
Truffle | Black Truffle Oil | Ideal as a dip, this is an earthy, upscale twist to everyday ketchup | |
English Pub Sauce | Worcestershire Sauce | Savory umami notes balanced with the sweetness of Heinz ketchup | |
Balsamic Garlic | Balsamic Vinegar | Garlic Powder | A unique, upscale dip for fries |
Jalapeño | Jalapeños Deseeded & Diced | Best paired with a Southwestern-style dish or black bean burger | |
Teriyaki Ketchup | Teriyaki Sauce | Garlic | Traditional teriyaki flavor with a tomato base |
Curry | Curry Powder | Lime Juice | Indian spices with some citrus – a creative way to spice up a sandwich |
Garlic | Dry Pan Roasted Garlic | Olive Oil | A very versatile sauce to pair with sweet potato fries, onion rings, and more |
Cocktail Sauce | Horseradish Sauce | A simple and creamy cocktail sauce | |
Country Grill | Instant Espresso | Light Brown Sugar | Coffee lends an earthy char flavor making it an ideal pairing with a good steak or burger |
Diversify America’s Most Consumed Condiment with Trending Flavors
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